dd•l + DesignObserver + IBM + MIT

Special thanks to DesignObserver’s co-hosts Michael Bierut, Jessica Helfand, Lee Moreau and IBM’s Teresa Yoo for inviting Kevin Bethune to participate in the IBM sponsored symposium exploring the role of design in the context of engineering as part of the 2019 “The Design of Business | The Business of Design” Conference at MIT. Kevin presented his perspective for 15 minutes, then joined an esteemed panel including Sarah Williams (Director, Civic Data Design Lab) and Bob Wisnieff & Mark Podlaseck from IBM Q quantum computing research team. Photo credit: Teresa Yoo

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IDF: How to Future-Proof your Design Career

On September 4, 2019, Kevin was invited as a guest speaker on Interaction Design Foundation’s (IDF) Master Class webinar. During the 1 hour session, he shared perspectives on technology disruption and how Design provides a unique range of opportunities to help teams better humanize the adoption of these technologies. Of course, Kevin’s perspective has implications on designers’ career paths and how they might think about evolving their skills and exposure to prepare themselves for an uncertain future.

IDF published an article capturing more of Kevin’s thoughts on career pathing. Click on the image below to give it a read. If you would like to hear the recorded webinar, then you must become a member of IDF and enjoy it from their online catalog.

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dd•l + Uber Copter

On my last visit to NYC, I was invited to try the new Uber Copter service from downtown Manhattan to JFK airport. The experience took the notion of on-demand mobility to a whole new level. Check out this video of our experience. Thank you Uber for the opportunity!

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RAMS, a documentary

Gary Hustwit (esteemed filmmaker behind the documentaries Objectified and Helvetica) brings another fine work to the masses curious about design, creativity and innovation. His latest work, RAMS, masterfully brings to life the legacy and perspectives of Dieter Rams. There are so many important lessons to absorb from this film. Here is a trailer from Film First, and we highly recommend you click the link and purchase the rights to stream the film for $15 USD. Enjoy!

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dd•l + Keevo Hardware Wallet

About a year ago, BitKey Bank, Inc. reached out to Kevin Bethune with an invitation to join their team of cryto-enthusiasts to lead the industrial design of Keevo Hardware Wallet, their first offering due to ship later this year. Kevin served the team as an equal contributor and investor.

Kevin’s efforts were also highlighted in the following interview featured on Wall Street Hodl.


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Design.Co Renewal - mosaic 6 of 6

As a follow-up to our last video, please enjoy the last mosaic of traveler reflections from our recent “Design.Co” gathering in Cape Cod. Let’s keep asking “what if” to realize a more beautiful future, and explore the “renewal” required inside of each of us, our close circles and broader society.

Also, we may issue a few bonus videos in the weeks to come that feature some special guests who expressed interest in participating in “what-if / renewal” reflections as well. Stay tuned ;).

Design.Co Renewal - mosaic 5 of 6

As a follow-up to our last video, please enjoy the 5th mosaic of traveler reflections from our recent "Design.Co" gathering in Cape Cod. Let's keep asking "what if" to realize a more beautiful future, and explore the "renewal" required inside of each of us, our close circles and broader society. Thanks for watching!

Design.Co Renewal - mosaic 4 of 6

As a follow-up to our last video, please enjoy the 4th mosaic of traveler reflections from our recent "Design.Co" gathering in Cape Cod. Let's keep asking "what if" to realize a more beautiful future, and explore the "renewal" required inside of each of us, our close circles and broader society. Thanks for watching!

Design.Co Renewal - mosaic 3 of 6

As a follow-up to our last video, please enjoy the 3rd mosaic of traveler reflections from our recent "Design.Co" gathering in Cape Cod. Let's keep asking "what if" to realize a more beautiful future, and explore the "renewal" required inside of each of us, our close circles and broader society. Thanks for watching!

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Design.Co Renewal - mosaic 1 of 6

70 luminary travelers recently gathered together in Cape Cod, Massachusetts for "Design.Co," a creative retreat led by John Maeda.

Kevin Bethune (founder of dreams • design + life) introduced the notion of "what-if" questions that provoked more beautiful interpretations of the future we want to see, and then each traveler reflected on the renewal (i.e. transformation) that they are experiencing as they position themselves, their organizations or broader society for that better future.

dd•l's "a beautiful future" video served as inspiration for the group to contemplate their individual and collective answers to these provocations.

Over the next few weeks, we'll share additional videos that capture small mosaics of travelers and their personal reflections. Please enjoy!

Special thanks to John Maeda and the Design.Co family for your support behind sharing these reflections, as many people will find them inspiring.

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a beautiful future

A beautiful future. A piece made in collaboration with Andia Winslow, a renowned voice-over artist, elite athlete ambassador, activist, spokesmodel and master certified fitness professional ... and Kevin Bethune, dd•l's founder, multidisciplinary entrepreneur, innovator and design leader. Amplifying the human experience is a common chord shared between Andia & Kevin's special makeup of talents.

Especially after the Super Bowl where we're bombarded with advertising messages telling us what to consume, let us remember what's truly important ... to amplify human potential and to create a beautiful future, together.

dreams • design + life is a think tank that delivers design & innovation services using a human-centered approach.

Created by: Kevin Bethune & Andia Winslow

Written by: Kevin Bethune & Andia Winslow

Voiceover: Andia Winslow

Sketch Animation: Kevin Bethune

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highlights from CES 2019

Kevin Bethune shares a few takeaways from CES 2019. 5G, artificial intelligence and more flexible IOT, cloud & voice platforms will be pivotal in the months ahead. Thank you for watching.

If your company is interested in beginning a creative collaboration with dd•l, please visit our website at http://dreamsdesignandlife.com and provide your information via the Contact link.

dreams • design + life is a think-tank that delivers design & innovation services using a human-centered approach. Inspired by Kevin Bethune's multidisciplinary career, we operate at the intersection of design, business and technology. We focus on those industries where we can marry physical + digital experiences to create seamless, intuitive solutions.

Our multidisciplinary expertise includes trend curation, future visioning, human-centered design, ethnographic research, industrial design and product development.

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creative design resolutions for 2019

How about some “creative design resolutions” for the start of 2019? Thank you HOW Design and Matthew Manos for inviting Kevin Bethune to contribute this year.

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our friend Krystina Castella

We would like to congratulate our friend Krystina Castella on the launch of her new book, "Designing for Kids: Creating for Playing, Learning, and Growing, 1st Edition." Please check it out! You can click the cover image below to go purchase.

Kevin Bethune had the honor of being interviewed and featured inside.

If your brand is serving children, you should have this book as a critical resource. Thanks for creating this comprehensive work Krystina!

Also, check out her interview:

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our friend John Maeda

“I believe it’s important to identify those luminaries who are the edge-dwellers … the pioneers … the visionaries … forging new territory and offering tremendous inspiration in their wake.

John Maeda has always been that for me. He’s the consummate polymath (and his story very much emboldened me to take leaps of faith to cross different disciplines). I believe the future will reward those who have built a “strong, immovable mountain” in the continuum of life.

After several encounters over the years, I’m thankful to call John a dear friend and a source of tremendous wisdom.

Please find out for yourself, check out John’s YouTube channel. John is always learning, sharing and enabling others to reach their true potential. Thanks - KB”

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highlights from 2018 ArtCenter alumni award celebration

We wanted to share a few highlights (5 minutes) from ArtCenter College of Design's recent 2018 Alumni Award celebration dinner held on October 27, 2018 where our founder, Kevin Bethune, was awarded the 2018 Young Innovator Alumni Award.

Creative giant and dear friend Tom Cordner (who wrote the famous line "the relentless pursuit of perfection" which put Lexus on the map) introduced the award for Kevin and involved his son Ezra in the special moment.

While starting a new design business is far from easy, Kevin appreciates this moment as validation that this convictions are carrying him and his new venture in the right direction. Thank you ArtCenter College of Design and FullCircle.

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dd•l + pinning our friends

Everyone likes a good lapel pin. We made some of our own, and we enjoy giving them to our friends, mentors, advocates and fans. If you happen to cross paths with our founder, he might just have one for you in his pocket.

John Maeda put his on right then and there! Thank you John for all your support!

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dd•l friend Monika Bielskyte

“I had the pleasure of connecting with Monika Bielskyte a year ago over Twitter. At the time, I was looking for potential futurist friends that could help exchange best practices in the space of future visioning, future design, world building, etc. We finally met in person this past weekend and hung out in Hollywood and downtown LA. She’s an amazing force interjecting a heightened sense of global humanity, empathy, sustainability and connectedness in our conversations about the future.

I really enjoyed this talk …

…. and her recent podcast, “#712: Sci-Fi Worldbuilding to Collaboratively Shape the Future” hosted by the Voices of VR Podcast. Please take a listen, and I hope you enjoy Monika’s perspectives as much as I do.” - k.bethune

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dd•l + Parsons' "strange proximities"

Parsons published a highlight reel of their recent Design Intelligence Conference 2018 (“Design x Convergence: Strange Proximities & Unexpected Conversations”) held last April. We had a great time attending and networking with such a vibrant creative community that is truly pushing the boundaries of interdisciplinary collaboration. Kevin Bethune gave a keynote showcasing his polymath journey and the critical lessons he’s picked up along the way. Thank you Parsons for having us!

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