our friend Krystina Castella

We would like to congratulate our friend Krystina Castella on the launch of her new book, "Designing for Kids: Creating for Playing, Learning, and Growing, 1st Edition." Please check it out! You can click the cover image below to go purchase.

Kevin Bethune had the honor of being interviewed and featured inside.

If your brand is serving children, you should have this book as a critical resource. Thanks for creating this comprehensive work Krystina!

Also, check out her interview:

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our friend John Maeda

“I believe it’s important to identify those luminaries who are the edge-dwellers … the pioneers … the visionaries … forging new territory and offering tremendous inspiration in their wake.

John Maeda has always been that for me. He’s the consummate polymath (and his story very much emboldened me to take leaps of faith to cross different disciplines). I believe the future will reward those who have built a “strong, immovable mountain” in the continuum of life.

After several encounters over the years, I’m thankful to call John a dear friend and a source of tremendous wisdom.

Please find out for yourself, check out John’s YouTube channel. John is always learning, sharing and enabling others to reach their true potential. Thanks - KB”

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highlights from 2018 ArtCenter alumni award celebration

We wanted to share a few highlights (5 minutes) from ArtCenter College of Design's recent 2018 Alumni Award celebration dinner held on October 27, 2018 where our founder, Kevin Bethune, was awarded the 2018 Young Innovator Alumni Award.

Creative giant and dear friend Tom Cordner (who wrote the famous line "the relentless pursuit of perfection" which put Lexus on the map) introduced the award for Kevin and involved his son Ezra in the special moment.

While starting a new design business is far from easy, Kevin appreciates this moment as validation that this convictions are carrying him and his new venture in the right direction. Thank you ArtCenter College of Design and FullCircle.

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dd•l + pinning our friends

Everyone likes a good lapel pin. We made some of our own, and we enjoy giving them to our friends, mentors, advocates and fans. If you happen to cross paths with our founder, he might just have one for you in his pocket.

John Maeda put his on right then and there! Thank you John for all your support!

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dd•l friend Monika Bielskyte

“I had the pleasure of connecting with Monika Bielskyte a year ago over Twitter. At the time, I was looking for potential futurist friends that could help exchange best practices in the space of future visioning, future design, world building, etc. We finally met in person this past weekend and hung out in Hollywood and downtown LA. She’s an amazing force interjecting a heightened sense of global humanity, empathy, sustainability and connectedness in our conversations about the future.

I really enjoyed this talk …

…. and her recent podcast, “#712: Sci-Fi Worldbuilding to Collaboratively Shape the Future” hosted by the Voices of VR Podcast. Please take a listen, and I hope you enjoy Monika’s perspectives as much as I do.” - k.bethune

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dd•l + Parsons' "strange proximities"

Parsons published a highlight reel of their recent Design Intelligence Conference 2018 (“Design x Convergence: Strange Proximities & Unexpected Conversations”) held last April. We had a great time attending and networking with such a vibrant creative community that is truly pushing the boundaries of interdisciplinary collaboration. Kevin Bethune gave a keynote showcasing his polymath journey and the critical lessons he’s picked up along the way. Thank you Parsons for having us!

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ArtCenter honors Kevin Bethune with Young Innovator Award

ArtCenter College of Design will honor four distinguished alumni at the 2018 Alumni Awards dinner on Saturday, October 27th. dd•l founder, Kevin Bethune, will be honored with the Young Innovator Award. The event will occur as a part of the college’s inaugural Alumni Reunion. Photo: Harrison Boyce

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Click the link to enjoy the full press release.

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dd•l + Japan

Kevin Bethune shares a few inspirations from his recent trip to Japan. This trip was about making connections, exploring creative vulnerabilities and finding unforeseen inspiration. He attended the Focus Takigahara 2018 design retreat led by Jan Chipchase and Craig Mod, galvanizing rich connection with a small group of world-class creatives. Kevin rounded out his trip with a few days in Tokyo to quench his thirst for inspiration. Thank you for watching!

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dd•l + Educated Guess

Thank you Educated Guess and Justin McElderry for having Kevin Bethune on your podcast. The conversation centered on multidisciplinary careers and the inflection points that young professionals will surely encounter in their journey. Enjoy the podcast by clicking the link below, and be sure to follow Justin’s work as he interviews a really great line-up of creative visionaries.

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dd•l + side projects

Kevin Bethune speaks on "side projects" in response to recent threads that have surfaced on Twitter and LinkedIn.  It's important to put side projects in proper context as you think about your career path.  Thank you for watching.

If you're interested in beginning a collaboration with dd•l, please click on the Contact link above.  Thank you.

dreams • design + life  (dd•l for short) provides multidisciplinary design & innovation services for purpose-driven brands who uphold a shared-vision for unlocking human potential.  Fit for the future, dd•l offers holistic creative collaboration by exercising breadth and depth through a range of differentiated capabilities including innovation strategy, future visioning, ethnographic research, concept design, service design, industrial design and product development.

Kevin Bethune founded dd•l with the vision and desire to create an independent creative collaboration platform that would address latent needs in the marketplace, and truly improve people's daily lives through thoughtfully designed experiences.  dd•l sets itself apart from the typical agency by offering premium collaboration, differentiated access to thought leadership and shared investments in projects where there is mutual interest to co-create a unique value proposition.

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dd•l + travel

Do you like to travel?  Kevin Bethune shares a handful of places he's visited in just the past 12 months.  Travel is definitely a blessing and feeds our creative soul as designers.  Get out there and see the world!  Thank you for watching.  

If your company is interested in beginning a collaboration with dd•l, please click on the Contact link above and fill out your information.  Someone will reach out to you very soon.  Thank you!

dreams • design + life  (dd•l for short) provides multidisciplinary design & innovation services for purpose-driven brands who uphold a shared-vision for unlocking human potential.  Fit for the future, dd•l offers holistic creative collaboration by exercising breadth and depth through a range of differentiated capabilities including innovation strategy, future visioning, ethnographic research, concept design, service design, industrial design and product development.

Kevin Bethune founded dd•l with the vision and desire to create an independent creative collaboration platform that would address latent needs in the marketplace, and truly improve people's daily lives through thoughtfully designed experiences.  dd•l sets itself apart from the typical agency by offering premium collaboration, differentiated access to thought leadership and shared investments in projects where there is mutual interest to co-create a unique value proposition.

Instagram: @dreamsdesignandlife
Twitter: @d_d_and_l

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dd•l + trail running shoe

Kevin Bethune takes inspiration from a recent run and hike in Griffith Park to imagine a better answer to a trail running shoe.  Thank you for watching.  If you're interested in beginning a collaboration with dd•l, please click on the Contact link above and provide your contact information.  Thank you very much for watching.

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dd•l + brand meaning

Kevin Bethune explains the meaning behind the name, "dreams • design + life" (pronounced "dreams, design and life").  He reflects on his career path, and how that informed the purpose of his company moving forward.  Dreams, the role of design and life circumstances are all connected and cyclical. Thank you for watching. If you're interested in beginning a collaboration with dd•l, please click on the Contact link above.  Thank you.

dd•l + Eames' design

dreams • design + life showcases a pair of design superheroes in Ray & Charles Eames, who left a wonderful legacy of exemplary creativity across many different mediums. Our studio seeks to embrace many of their ideals in our work. If your business is interested in starting a collaboration with us, please click on the contact link above and provide your details.  Thank you very much for watching.

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dd•l + creativity

dreams • design + life shares its perspective on "creativity," and how that informs the opportunities it pursues with dd•l's unique set of multidisciplinary design & innovation capabilities.  If you are interested in beginning a collaboration with us, please click on the contact link above.  Thank you.

dd•l + Formé Comfort

dreams • design + life had the great pleasure of working with Maureen Stockton, the founder and inventor of Formé Comfort, on the industrial design of her Shoe Shapers product offering.  To realize Maureen's vision, Kevin Bethune led the industrial design alongside a remarkable team of designers, engineers, product managers and marketing experts.  As a team, we saw the product through the paces of initial conception, all the way through extensive prototyping and product launch.

What we loved about Maureen was that she maintained a very wide aperture during the creative process, considering a diversity of inspirations (colors, textures, feelings, emotions, forms, etc.) to help us inform and enrich the product, and she directly engaged in co-creation with consumers through every iteration of the product design.  As a result, we arrived at a Shoe Shaper that does more than just protect a woman's footwear investment, but transforms how she feels about herself when she puts on her favorite pair of shoes by ensuring the most comfortable fit.  Thank you Maureen for the opportunity to collaborate with you and provide delight to women everywhere!  Congratulations on this wonderful venture!

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Please enjoy the following videos which highlight the recent Formé Comfort launch event at Nieman Marcus in Beverly Hills, California.  The second video features celebrity stylist Victor Blanco and his thoughts on his new favorite fashion accessory ... Formé Shoe Shapers!

Lastly, hear directly from Formé Comfort by visiting their company website to understand how you can get your hands on this beautiful and helpful product. 

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dd•l + NYCxDESIGN

dreams • design + life spent the past week (May 11-18) in New York City for NYCxDESIGN week. Please enjoy a few highlights of our trip drawing from interesting keynotes, panels and inspirational tours throughout the visit. Thank you for watching!

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dreams • design + life

Welcome to dd•l's blog.  Hear a few words from our founder Kevin Bethune by clicking the video link below.  Please check back often for regular updates that will keep you inspired.  Thank you and we appreciate your interest in dd•l.  

The Design of Business | The Business of Design

Last January (2018), Kevin Bethune was invited to the Yale School of Business to join design-icon's Michael Bierut and Jessica Helfand as a guest lecturer in the design class they co-teach as a part of the MBA curriculum.  Before the class, I joined Michael and Jessica for their "The Design of Business | The Business of Design" podcast where we had rich discussion about the ongoing convergence of design, business and technology.  

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Please enjoy the podcast by clicking on the link below.  Thank you for listening.

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