Unlocking human potential through the creation of empathic and holistic experiences
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dreams • design + life  (pronounced “dreams, design and life” or “dd•l” for short) delivers human-centered design & innovation services for like-minded brands who share our conviction for enriching people’s lives.  We collaborate with you to uncover people’s needs and create intuitive design solutions through a strategic, industrial designer’s approach. Through our breadth & depth of experience, we bring multidisciplinary insights into your growth strategy and deliver world-class design capabilities against each opportunity we pursue.

Kevin Bethune founded dd•l with the vision to help brands better position themselves for the future by leveraging distinct and advanced design capabilities. Our expertise includes trend curation, future visioning, human-centered design, ethnographic research, industrial design and associated product development. We design & incubate our own offerings too based on our curiosities and desire to invest in our intellectual property. Our mission is to unlock human potential through the creation of empathic and holistic experiences.

take your pleasure seriously
— charles eames

     Innovation Strategy


     Future Visioning


     Ethnographic Research


     Concept Design


     Service Design


     Industrial Design


     Product Development