Unlocking human potential through the creation of empathic and holistic experiences

at dreams • design + life, our mission is to unlock human potential through the creation of empathic and holistic experiences



about dd•l

dreams • design + life  (pronounced "dreams, design and life") is not a typical design & innovation agency.  We partner with like-minded visionary brands who want to make a difference in the lives of the people they serve, and we do so through cross-functional collaboration.  As much as dd•l is focused on helping brands achieve their mid-term goals, dd•l believes in spending an equal amount of time on the future to ensure we are prepared for the key uncertainties and pivotal shifts ahead of us.  We ultimately want to help brands prepare for the future through a robust innovation strategy, and then dive deep on the specific offerings that make sense to create based on present and forecasted latent needs.  We believe that approach serves everyone better, and we will curate our potential partners accordingly.

There are three ways to engage dd•l with flexibility:


Of particular emphasis, dd•l wants to live at the intersection of physical & digital experiences (e.g. smart devices, IOT, etc.).  Although we've seen a lot of disillusionment in this space, the technological capabilities are now reaching a tipping point where there will be a tidal wave of opportunities.  For this reason, dd•l will curate its engagement in projects where there is a clear opportunity to create a holistic ecosystem with an empathic, tangible artifact at the center.  dd•l will target the following niche industries where these physical/digital opportunities will definitely come to fruition.

  • smart home
  • mobility
  • home & portable audio
  • fashion-tech & wearables
  • consumer electronics
  • athletic goods
  • health & wellness
  • branded lifestyle
  • personal, community & societal development
  • internet of things

kevin bethune

founder & chief creative officer

dreams • design + life




As an African-American design & innovation leader with a rare combination of multidisciplinary skills, Kevin Bethune brings a unique creative sensibility and heightened sense of empathy to every collaboration.  As chief creative officer, Kevin sets the tone for every engagement along values-driven guiding principles.  Leveraging Kevin's "polymath" journey, dd•l maintains differentiated positioning by providing an experience base deeply honed at the intersection of design, business and technology.

Recognizing that no idea is born in one place, Kevin makes it a point to connect to external networks to ensure ideas and inspirations are cultivated in an open-source manner.  Kevin has given keynote talks at TED (TED@BCG in Milan, Italy 2017), AIGA, DMI (Design Management Institute), DRDS (Design Research Design Strategy 2017 in Hamburg, Germany), ArtCenter College of Design, Yale SOM, Woodbury University and the Tepper School of Business at Carnegie Mellon University.  He serves on the ArtCenter alumni advisory board (named as FullCircle) and the executive committee of the DMI Board.  You can also find Kevin's perspectives present within editions of the DMI Review, John Maeda's "Design.Blog," his TED talk at the prestigious TED@BCG event in Milan, and the "The Design of Business, The Business of Design" podcast led by Michael Bierut and Jessica Helfand at the Yale SOM.