Today, clients encounter risk when soliciting firms to help them explore their growth questions. They might work with a singular design firm that may only perform one task well or a human-centered innovation firm whose methods are delivered in very formulaic way to mitigate ambiguity. This breeds high cost, compromise and limited impact.
We empathize with clients’ strategic objectives by identifying the critical gaps and mobilizing the right open-source capabilities to deliver impact against them. We focus on those industries where we can unlock human potential through a holistic approach by marrying physical + digital interactions within a seamless, intuitive experience.
industries of focus:
relationships past & present:
trend curation - investigate trends that best characterize social, technological, economic, environmental, political and regulatory movements across your space.
future visioning - cross-pollinate trends that inform the art of the possible, and imagine future landscapes that can help you manage for uncertainty today.
human-centered design - elevate the voice of the consumer within our multidisciplinary collaboration by embracing people’s value criteria as we conceptualize solutions.
ethnographic research - investigate sources of friction affecting your high priority consumers and end-users, and elevate the insights that will drive new & novel concepts.
industrial design - design the most empathic solution (physical + digital + service) that addresses the identified friction through multidisciplinary creative problem-solving.
product development - continue our partnership into the “build” to ensure the design guiding-principles are upheld through every phase of the product development process.
Kevin Bethune is the Founder and Chief Creative Officer of dreams • design + life, a “think tank” that delivers design & innovation services using a human-centered approach. Kevin’s background spans engineering, business and design in equal proportion over his 20+ year career, positioning him to help brands deliver meaningful innovations to enrich people’s lives. Kevin started dd•l in the Spring of 2018.
Kevin has given keynote talks at TED, AIGA, DMI (Design Management Institute), DRDS (Design Research Design Strategy, 2017 in Hamburg, Germany), ArtCenter College of Design, MIT, Parsons School of Art & Design, Yale School of Management, Woodbury University and Carnegie Mellon University. Kevin’s perspectives have also been featured in the DMI Review, Bloomberg, Design.Blog and DesignObserver.
Watch Kevin’s explanation of dd•l’s brand meaning:
Kevin began his career as a mechanical engineer in the nuclear power generation industry. This chapter gave Kevin deep product experience through fourteen nuclear reactor upgrade campaigns with over 60M+ USD in commercial impact.
After his MBA, Kevin joined Nike, Inc. in a business capacity, but quickly navigated to the Global Footwear product engine to drive advanced digital product creation capabilities, discovering the world of footwear design in the process.
After solidifying his creative foundation through Nike design opportunities and further studies at ArtCenter College of Design, Kevin created distinct design & innovation capabilities at two Tier 1 management consulting firms in Booz & Co. and The Boston Consulting Group (BCG).