Unlocking human potential through the creation of empathic and holistic experiences
dreams • design + life is a creative think-tank fit for the future. Our mission is to unlock human potential through the creation of empathic and holistic experiences.
— kevin bethune


about dd•l

Today, clients encounter risk when soliciting firms to help them explore their growth questions. They might work with a singular design firm that may only perform one task well or a human-centered innovation firm whose methods are delivered in very formulaic way to mitigate ambiguity. This breeds high cost, compromise and limited impact.

We empathize with clients’ strategic objectives by identifying the critical gaps and mobilizing the right open-source capabilities to deliver impact against them. We focus on those industries where we can unlock human potential through a holistic approach by marrying physical + digital interactions within a seamless, intuitive experience.


industries of focus:

the problem isn’t how to make the world more technological. It’s about how to make the world more humane again.
— John Maeda


our capabilities

trend curation - investigate trends that best characterize social, technological, economic, environmental, political and regulatory movements across your space.

future visioning - cross-pollinate trends that inform the art of the possible, and imagine future landscapes that can help you manage for uncertainty today.

human-centered design - elevate the voice of the consumer within our multidisciplinary collaboration by embracing people’s value criteria as we conceptualize solutions.

ethnographic research - investigate sources of friction affecting your high priority consumers and end-users, and elevate the insights that will drive new & novel concepts.

industrial design - design the most empathic solution (physical + digital + service) that addresses the identified friction through multidisciplinary creative problem-solving.

product development - continue our partnership into the “build” to ensure the design guiding-principles are upheld through every phase of the product development process.


kevin bethune

founder & chief creative officer

dreams • design + life




As an award-winning design & innovation leader with a rare combination of multidisciplinary skills, Kevin Bethune brings a unique creative sensibility and heightened sense of empathy to every collaboration.  Leveraging his "polymath" journey, we command unique positioning in the market by providing an experience base deeply honed at the intersection of design, business and technology. Kevin brings 20 years of experience creating great product and exercising servant leadership for large global organizations (e.g. BCG Digital Ventures, Nike Inc., Westinghouse Nuclear). Before starting dd•l, Kevin created world-class Strategic Design capabilities within The Boston Consulting Group during his tenure as Vice President of Strategic Design within BCG Digital Ventures.

Kevin has given keynote talks at TED, AIGA, DMI (Design Management Institute), DRDS (Design Research Design Strategy 2017 in Hamburg, Germany), ArtCenter College of Design, Parsons School of Art & Design, Yale School of Management, Woodbury University and the Tepper School of Business at Carnegie Mellon University.  He serves on the ArtCenter alumni advisory board (recently renamed as FullCircle) and the Executive Committee as Vice-Chair of the DMI Board of Directors.  You can also find Kevin's perspectives present within editions of the DMI Review, Bloomberg, John Maeda's "Design.Blog," his published TED talk from the TED@BCG event in Milan (October 2017), and the "The Design of Business, The Business of Design" podcast led by Michael Bierut and Jessica Helfand at the Yale School of Management.

Kevin has a B.S. in Mechanical Engineering from The University of Notre Dame, an M.B.A. in Finance, Strategy & Entrepreneurship from The Tepper School of Business at Carnegie Mellon University, and a M.S. in Industrial Design from ArtCenter College of Design.